CONVERSION TRACKING & ATTRIBUTION

Recognizing First-Touch Vs. Last-Touch AttributionLast-touch attribution versions offer all conversion debt to the final touchpoint an individual involves with prior to taking a desired action. This attribution design can be valuable for measuring the effectiveness of your brand understanding projects.

Understanding First-Touch Vs. Last-Touch AcknowledgmentLast-touch acknowledgment versions offer all conversion credit report to the last touchpoint an individual engages with before taking a preferred action. This attribution model can be useful for gauging the efficiency of your brand awareness projects.